The articles draws on the concept of socializing accountability and applies it to the reproductive health responses in two case studies, Cyclone Nargis in Myanmar in 2008 and the Haiti earthquake in 2010. The authors explore the ways in which staff held each other to account through social, interpersonal means for the implementation of the minimum standard in reproductive health service provision. Identifying new behaviours and challenges such as constructive criticism and overwhelming workloads, the model is adapted to the humanitarian context to propose a preliminary conceptual framework for assessing socializing accountability in a crisis response.