This paper considers neo-liberalisation and its impact on gender equity in Sweden. Using a quantitative self-reporting approach to attitudes relevant to the choices made by men and women, the study raises questions about gender-appropriate domestic responsibilities and equality of opportunity in a country that has been and continues to be regarded as one of the most gender-friendly in the world and likely to be resistant to the influence of neo-liberalism. The implications are explored, with the evidence indicating the presence of neo-liberalism co-existing, albeit perhaps uneasily, with traditions of equality of opportunity and attitudes to gender.